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You know, like 'Broke Boi.' Stuff like that." Producers who have adopted plugg’s fundamental elements in their beats recall hearing plugg music for the first time through tracks like Carti's "Broke Boi."Ĭashcache!, a popular producer who has embraced the plugg style on SoundCloud says, “The first plugg songs that I ever heard had to be, ya know, those old Mexikodro, Playboi Carti songs. Many of the episode’s key players credit rappers like Playboi Carti and UnoTheActivist as the primary artists responsible for helping to put MexikoDro’s brainchild on the map. “Like, I could actually make a song, put that shit out and it would do numbers." “It was really the start of SoundCloud getting huge,” Ceej shares. Producer Sushi Ceej also weighed in on the fact that the marriage between plugg music and SoundCloud had a tremendous impact on the careers of many. “Damn, that song got a million views on SoundCloud," Bans recalls. "Back then, that shit was like, niggas was never thinking about doing that many streams. Bans explains how the platform helped to set off his career when his song, “Dresser,” started racking up over a million streams. When 'Gassed Up' went platinum, wasn't I locked up when that shit went platinum? I was locked up when that shit went platinum."įrom there, SCENES: Plugg includes early plugg rap notables like Nebu Kiniza, Yung Bans and Sushi Ceej detailing how SoundCloud made being able to break into the music industry much more accessible to up-and-coming artists, especially in the plugg scene. I'm like, Damn, I've been locked up a little too damn long.
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"These folks talking ’bout plugg being this and that, woo and woo, such and such. "See, when you locked up, bro, you don't know what the fuck's going on on no internet and all that different type of shit," the Atlanta producer says. His true breakthrough moment was when Nebu Kiniza’s “Gassed Up,” which was produced by MexikoDro, went platinum during the time that Dro was locked up. The episode opens with Dro explaining that the first time that he came to the realization that his production style was bringing something new and unique to the rap game was when he was serving prison time. SCENES: Plugg offers an insightful discussion of the music, its creators and, of course, the community of creatives surrounding it all. MexikoDro, Nebu Kiniza, Yung Bans, and rising newcomers BabySantana, Bktherula, Bear1Boss, Muddymya, Sojabrat and more take part. Their unique, atmospheric production has given rising artists the space to flex over and had a heavy influence on producers throughout the game. Using super-producer Zaytoven's iconic trap sound as their blueprint for success, Dro and Xool spent the past decade evolving and refining plugg rap into the fast-rising movement that it is today.
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Atlanta producer MexikoDro and StoopidXool joined forces in 2013 to create BeatPluggz, a collective of artists and producers.